HISTORY FORGIVENESS!

1983

FOUNDER OF PARDON!

I live in Bayonne, in the Basque Country, when a friend tells me about Reunion Island. Apparently a tropical island where all races mix and the girls are exceptionally beautiful. 

Not seeing a bright future on the Basque coast then torn apart by the conflict with ETA, I arrived on the island in May 1983. Barely a few cents in my pocket and barefoot, the tropical paradise lost some of its colors. dream. The weather is fine, but the tropical night falls quickly, the nightlife is reduced and earning a living is not easy.

Handyman, I decided to get into screen printing. It's simple and doesn't require a big investment. Stupid prints on t-shirts, bags and aprons, I have the pleasure of printing a shirt to my liking with a little devil as a leitmotif that represents my state of mind. And surprise, everyone finds it great and wonder where I bought it. It gives me ideas! And some friends make other designs! 

System D and enthusiasm allow me to buy fabric, print it, wash it, dye it and find a shirt making company.

1984

TIN WEAR T-SHIRT

Sorry! moved into a real workshop, hired screen printers and graphic designers and brought out his t-shirts: in tin cans.

Imagine, innovate ... Impose your difference! 1984, that year, the t-shirts are presented in tin cans. 

Metal packaging for collection not acidic and with dyes. Originality pays off and the boxes sell like hot cakes. Real cans to protect from humidity and to consume without expiration date. To wear without moderation.

1987

VINYLS + T-SHIRTS

Tin cans are good. But we're not going to stop there.

1987 : For our Arab friends who own 90% of the textile market, a special edition, make way for t-shirts presented in the form of vinyl 33 rpm sleeves (the boxes were too closed for their taste. They wanted to touch the t-shirt and see design). You know that old black stuff that looks like really big CDs. Ah, nostalgia ... Result: A hit parade.

1989

THE 1ST T-SHIRT WITH A MESSAGE

Chinese students have resisted and many of them, inevitably expatriates, need support.

To financially support the Chinese students massacred in Tian'anmen Square by defending democracy, Pardon! pulls out his Molotov Cocktail t-shirt. 40 FF (approximately € 000) will be donated to the Collectif de Solidarité Chine Réunion.

(T-shirt sold in a Molotof cocktail bottle)

THE 1ST T-SHIRT WITH A MESSAGE

Chinese students have resisted and many of them, inevitably expatriates, need support.

To financially support the Chinese students massacred in Tian'anmen Square by defending democracy, Pardon! pulls out his Molotov Cocktail t-shirt. 40 FF (approximately € 000) will be donated to the Collectif de Solidarité Chine Réunion.

(T-shirt sold in a Molotof cocktail bottle)

1990

success does not appeal to everyone

It is well known that not everyone is successful. An arson attack destroys the production workshops with the stock and the models of the designs. All is lost. A loss of 3 million FF followed by receivership over 10 years.

As the banks are not there when you need them, a friend lends me 150 KF in a plastic bag: Peter, you pay me back when you can!

1991

let's go for a nice collection

The Impression, Fascination, Temptation posters set the tone. 

1992

THE CREATION OF T-SHIRTS CONTINUES!

Endemic species reviewed and barely corrected. Modern family for sure values. An ethnological panorama that will delight the “champollion” of tomorrow. Understand who does not want. Reunion is there. 

1993

BE CAREFUL

1994

STILL LOOKING

Pierre Vergès, son of the leader of the Reunion Communist Party refused to go to his summons. He's been on the run for over a year and a half. Sorry! model citizen participates in its research. This T-Shirt will amuse a lot but enormously annoy the relatives of the interested party!

Following this operation: 2 devastated shops, an injured saleswoman and death threats for the boss.

WE EXCUSE OURSELVES!

Surprised by the aggressive content of Thursday's Testimonial article, Peter Mertes made a point of sending a personal letter to Paul Vergès to apologize.

STILL LOOKING

Pierre Vergès, son of the leader of the Reunion Communist Party refused to go to his summons. He's been on the run for over a year and a half. Sorry! model citizen participates in its research. This T-Shirt will amuse a lot but enormously annoy the relatives of the interested party!

Following this operation: 2 devastated shops, an injured saleswoman and death threats for the boss.

WE EXCUSE OURSELVES!

Surprised by the aggressive content of Thursday's Testimonial article, Peter Mertes made a point of sending a personal letter to Paul Vergès to apologize.

And it continues

WE MISS OUR COMMUNIST PARTY

Decidedly, the turmoil of the political class will have inspired many of our local “artists”. But if some remain nuanced, others do not hesitate to strike where it hurts. Notice to thrill seekers! 

WE MISS OUR COMMUNIST PARTY

Decidedly, the turmoil of the political class will have inspired many of our local “artists”. But if some remain nuanced, others do not hesitate to strike where it hurts. Notice to thrill seekers! 

 

1996

JACQUES HAT

We are opposed to nuclear tests in Mururoa!

This did not prevent Jacques Chirac from congratulating me 6 months later. Jacques hat

1996

THE CREATION OF T-SHIRTS CONTINUES!

1997

THE PARDON SHOPS! CHANGE THE LOOK!

Sand, water, pebbles, wood, zinc, tin ...

The materials are natural and each store breathes the island. Theater windows, signed lightness displays to reinforce the dyes of the materials. The space takes its ease: the volumes offer time to live. And if you park your moped in front of the window, we will prick your chain!

THE PARDON SHOPS! CHANGE THE LOOK!

Sand, water, pebbles, wood, zinc, tin ...

The materials are natural and each store breathes the island. Theater windows, signed lightness displays to reinforce the dyes of the materials. The space takes its ease: the volumes offer time to live. And if you park your moped in front of the window, we will prick your chain!

1997

LONG BEFORE TRUMP

We too tried to manipulate the US elections with our t-shirts!

1998

Launch of an eau de toilette followed by 4 MONTHS OF AGITATION ON THE ISLAND WITH a BONUS FATWA!

Launch of an eau de toilette, story of a poster. Even if the posters fueled the controversy for several weeks, it would be wrong to believe that this debate only concerned readers or consumers. The 1st difficulties started with the manufacturing because no printer agreed to take care of this work. For fear of being sued… A company finally accepted on condition that Pardon! blocks a large sum of money as a deposit

In case of trial Pardon! undertakes to assume full responsibility in order to release the printer from any prosecution….

As soon as they were asked, it was demanded that the mannequin's genitals be covered by a second “censored” poster, which did not prevent the town hall of St-Paul from banning them. And as a bonus, a Fatwa against Pardon! was launched by the mosque of St-Denis… Forgive them, they don't know what they're doing.

Launch of an eau de toilette followed by 4 MONTHS OF AGITATION ON THE ISLAND WITH a BONUS FATWA!

Launch of an eau de toilette, story of a poster. Even if the posters fueled the controversy for several weeks, it would be wrong to believe that this debate only concerned readers or consumers. The 1st difficulties started with the manufacturing because no printer agreed to take care of this work. For fear of being sued… A company finally accepted on condition that Pardon! blocks a large sum of money as a deposit

In case of trial Pardon! undertakes to assume full responsibility in order to release the printer from any prosecution….

As soon as they were asked, it was demanded that the mannequin's genitals be covered by a second “censored” poster, which did not prevent the town hall of St-Paul from banning them. And as a bonus, a Fatwa against Pardon! was launched by the mosque of St-Denis… Forgive them, they don't know what they're doing.

 

1999

MAURITIUS, SISTER ISLAND

With a sister island, we can expect family stories ... That the leading manufacturer sells Pardon clothing! on his own at the Düsseldorf show, it annoys. 

This ban will be lifted temporarily thanks to the association of the brand with another Mauritian manufacturer. 5 stores later, the partner no longer wants to share the profits and decides to divert my brand and our stores in his favor. 

After 1 year of trial, I get my brand back, but my ex-partner renames the shops with the one he has just created. And after that? Peter Mertes becomes “persona non grata” He obtains a definitive ban on entry into Mauritius.

That a second plays friendship and asks for financial assistance of 300 KF, it is normal. But when we discover that he is trying to register the trademark Pardon! to his name, it does not pass and it still annoys! Especially when we win the case and that, despite this, we also win an entry ban on Mauritian territory. 

With a sister island, we can expect family stories ... That the leading manufacturer sells Pardon clothing! on his own at the Düsseldorf show, it annoys. 

That a second plays friendship and asks for financial assistance of 300 KF, it is normal. But when we discover that he is trying to register the trademark Pardon! to his name, it does not pass and it still annoys! Especially when we win the case and that, despite this, we also win an entry ban on Mauritian territory. 

This ban will be lifted temporarily thanks to the association of the brand with another Mauritian manufacturer. 5 stores later, the partner no longer wants to share the profits and decides to divert my brand and our stores in his favor. 

After 1 year of trial, I get my brand back, but my ex-partner renames the shops with the one he has just created. And after that? Peter Mertes becomes “persona non grata” He obtains a definitive ban on entry into Mauritius.

2000

IN A SOCIETY, MONEY IS OMNIPRESENT

A critical and funny eye on our consumer society. Where money is king! To make fun of our time a bit: here is the t-shirt that goes with it!

IN A SOCIETY, MONEY IS OMNIPRESENT

A critical and funny eye on our consumer society. Where money is king! To make fun of our time a bit: here is the t-shirt that goes with it!

2001

LAUNCH OF BOXERS

Boxer shorts for boys to be stitched by girls who have them. Without a message and with intention, no need to talk, everything is said with simultaneous translation, Pardon! invents esperanto on fabric ...

2002

DON'T FUCK YOUR EARTH

A morning of fed up, once again, in front of an overly full trash can. The observation is obvious. The island is getting dirtier and dirtier. Wild dumps, abandoned bodies, rubbish of all kinds even around the most remote paths… No moralizing speeches, nor lyrically offended flights. At Pardon !, we decided to take action to raise awareness. Operation “Nique pas ta Terre” was born. Produced in collaboration with DIREN, a major photo competition was launched. Subject: Make us dirty pictures, show us well fed critters smoking cigars while waiting for the next delivery of garbage. Stickers, posters, relay info, dedicated t-shirts… We went all out.

Result, more than 300 testimonial photos which do not make you proud but which put their finger where it hurts. Exhibition of the best pictures in Pardon stores! and constitution of a team of volunteers to clean up a particularly affected site. As a result, a “special cleaner” t-shirt for each participant, prize packs and the feeling of having contributed to moving towards a cleaner island. The operation worked. Almost totally.

The photos have arrived. A jury selected the 5 winners. The site to be cleaned has been chosen. Problem! Along the way, those in charge of DIREN have changed. The cleaning operation has been canceled. Never mind. Good try ! He won't have a real deal with the devil and the garbage will stay where it is.

2003

MAFATIGUÉ DID YOU SAY?

The t-shirt you deserve. To get it? No problem.

You arrive on the island of Reunion, you get a map, eventually you are accompanied by a guide and you walk 5 or 6 hours to discover a real natural paradise, inaccessible by car: the Cirque de Mafate. On site, the t-shirt is available in different places. Price: 25.90 euros (plane ticket, walking shoes and other accessories not included). Easier ! Cilaos and Salazie. 2 Circuses accessible by real roads and real bends.

So if you come across someone anywhere in the world wearing this trophy, that's for sure! He set foot in Mafate!

The first 500 t-shirts were transported to Mafate using “sedan chairs”, along with beer and musical instruments!

2004

PAPER MACHÉ MANNEQUINS INVADE THE ISLAND!

They invest in store windows, slip into catalog pages, appear on the net and never say anything.

It is rumored that they are a tribe, even a family. Like recognizable UFOs, they intrigue by creating smiles. But why ? How? 'Or' What ? Ah yes. Sorry ! The island.

2005

BETTER THAN POSTCARDS

A collection of small books, each covering a theme dear to Reunion, in French, Creole and English.

You can write your thoughts on the pages provided, slip it in an envelope and send it all by post!

2005

OUR BAGS ARE FURNISHING

To each customer his Pardon bag! Bags as a message!

Born in 2005, they are now more than thirty to have invaded space.

The street first, but also the beaches, airports, high school entrances or university lecture halls. Each new edition, printed in 10 copies, is sold out in less than 000 months. Offered to everyone in stores, these shopping bags can be reused on a daily basis or kept carefully in private collections. Basically and with a smile they crystallize the essence Pardon! : Humor, ecology, creativity.

2006

DURING THIS TIME, THE CREATION OF T-SHIRTS CONTINUES!

T-shirts “Once upon a time lontan…” Memory without nostalgia. Filled with stories and colors. Images from before, t-shirts from here. Today.

DURING THIS TIME, THE CREATION OF T-SHIRTS CONTINUES!

T-shirts “Once upon a time lontan…” Memory without nostalgia. Filled with stories and colors. Images from before, t-shirts from here. Today.

2006

MARSEILLE SYNONYM OF FRANCHISE

It had been in the air for a long time: to open a shop in Metropolitan France.

Develop the brand beyond the island. A first ! The pretext took the form of a beautiful Marseillaise which capsized the senses and the heart. Except that she was not free. The story could have ended there. But the devil is as stubborn as he is daring ... A few weeks later, a doorstep was found. It was decided, sorry! would set up in Marseille!

On April 1, 2006, the store opened its doors with a bang with a big day of celebration and a specific collection that was going to stir up the cranberry bush. Somewhere, Beauty would remember it too, maybe ...

Others will follow with a dozen franchises in France and in the overseas departments. Unfortunately, the financial crisis caught up with us and we were unable to raise the necessary funds to continue our conquest of the world. 

At least we tried!

2007

WE ARE LIVING A GREAT TIME AND THAT MAKES US WANT TO GO AND SEE ELSEWHERE! SORRY ! AT THE MUSEUM !

From June 15 to September 28, 2007, for 14 weeks, Pardon! moved to the Léon Dierx museum, in Saint-Denis (Reunion)

Honor, recognition, retrospective! All this at the same time with the added bonus of pleasure. Created in 1911 by two Creole intellectuals, Marius and Ary Leblond, the Léon Dierx Museum, the first colonial museum, stood out from the start by the exceptional quality of its collection of modern works and is part of Reunion's heritage landscape.

2008

25 YEARS OF FORGIVENESS!

It was on and it's back to the Carré Cathédrale!

25 years after their creation, the first collections which, since 1984 had positioned the image of the brand are reissued on the occasion of this anniversary. With, it is certain, different means, but it is also certain, always the same spirit. 25 years of Pardon !, is also 25 years of Reunion!

 So, icing on the cake, on this occasion, Edena, spring water distributor, is joining forces with Pardon! as part of a “cleanliness operation” aimed at cleaning up the circuses by organizing 3 days of waste collection.

For their part, "Les Brasseries de Bourbon" at the origin of the emblematic beer "Dodo", distributed a pack of 4 bottles "Pardon special series!" », With labels featuring the brand's designs.

Finally, Orange welcomes the event with “special anniversary” prepaid cards and special Iphone skins Pardon!

2010

SORRY! AND ITS SPONSORSHIP IN MADAGASCAR

Sorry! sponsors a primary school in Madagascar.

And the “Eden Foundation” which is responsible for reforestation in Niger. In recent years, in partnership with the Palais des Princes college in Antanetibe (Madagascar), each store manager Pardon! follows a child's schooling all year round. Financial participation in schooling, exchange of letters, encouragement, small gifts, so many responsible links created with a single objective of sharing. Beyond words and great speeches, the Aktivkultur spirit. Because allowing a child to receive an education is also a way to change the world.

(15 YEARS OF DONATIONS)

 

 

MAYOTTE

DURING THIS TIME, TROPICAL LIFE CONTINUES

 The Comorian and Muslim island becomes the 101st French department. It's on, it's party time! And Mayotte becomes in 2011 the 101st French department!

2012

GIRLS HAVE THEIR UNDERWEAR FORGIVENESS!

And they love them.

BABIES

SORRY! DRESS THE BABIES!

Oh what a pretty smile!

Not even 2 teeth and still they play it! He is beautiful, the baby of love is pretty.

There's dad, mom, auntie and uncle, grandma and grandpa. What happiness! What joy ! Hallelujah! STOP - REWIND. ALERT BABIES! Stop humiliating me with your leak proof diapers. I'll smoke if I feel like it. And sport, I don't even care !!! No alcohol, no drugs (blows my bike up). A “fart” from time to time, just for fun… Thank you Pardon! you understood me. See you later in life.

2012

RETURN YOUR ELECTION SHIRT!

 

In the tropical tradition, we created the 100% winning shirt! His secret? It is reversible.

Sorry! has created, on the occasion of the presidential campaign, a shirt bearing the image of the Sarkozy / Holland duel which is announced at the polls. “Two candidates, one shirt,” Pardon announced! in our shop in Saint-Pierre where Nicolas Sarkozy was to visit, visiting Reunion on April 4, 2012. 

 

NOT EVEN AFRAID

SORRY! AND THE SHARK CRISIS!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularized in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum

 

 

2013

BIG RAID

2013 : Sorry! becomes official partner of the Grand Raid. 

La Diagonale des Fous has no more secrets for Pardon!

MEET MY LOVE

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2013-2020 : Our official tourist guide specially designed for you. 

Real info on Reunion: exclusives, favorites, rants, tips etc. 

This guide is the fruit of the work of several people who work and live on Reunion Island, who make it their duty and above all a joy to share with you the moods, the beauties, the pleasures and to let glimpse what is the life on this small Creole and French territory so complex and unique. 

2014

BRING BACK OUR GILRS! 

The sale of our “Bring back our girls” t-shirts enabled us to collect 2000 euros which we donated to the “Femme Battues” association in the form of a suitcase full of euros! A nod to the local practice of corruption! 

 

 

 

OUR TWO FRIENDS TRUMP & KIM

We can tell, they deserved their Pardon! T-shirt.

2018

YELLOW VESTS EH! 

We like them, or not, they have shaken up our daily life! 

We have revisited our “Travel Journal” and “Everything is a question of organization” version of our yellow vests t-shirts and it looks just like that. 

 

 

SORRY! GO TO ORGANIC

After having manufactured the entire Baby collection in organic, we are continuing our ecological commitment by switching all our production of men's, women's, girl and boy t-shirts to organic! 

2019

SEGA BIG KDO ON FREEDOM

It's Christmas at Pardon !. Our Father Christmas swings and sings in Creole! 

In partnership with Radio Freedom, the lyrics of Séga Gros Kdo ignited Reunion. 

2020

CORONA CORONA NOT ...

That's it. The Coronavirus has arrived on our island. So as not to leave him alone, he had his t-shirt on. With free mask! 

It even seems that everyone who wears it is immune to the virus! Incredible, isn't it? 

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ROYAL BOURBON

NOVEMBER 2020: PARTNERSHIP WITH ROYAL BOURBON

Instead of putting the famous red beans in boxes, Royal Bourbon decided to surprise everyone by replacing the beans ... with our t-shirts! And not just any, specially designed t-shirts for the occasion. Our t-shirts are therefore boxed for the end of the year for the pleasure of lovers of Reunion.