A brand, a story

PETER MERTES, FOUNDER OF FORGIVENESS!

 

I live in Bayonne, in the Basque Country, when a friend tells me about Reunion Island. Apparently a tropical island where all races mix and the girls are exceptionally beautiful. 

Not seeing a bright future on the Basque coast then torn apart by the conflict with ETA, I arrived on the island in May 1983. Barely a few cents in my pocket and barefoot, the tropical paradise lost some of its colors. dream. The weather is fine, but the tropical night falls quickly, the nightlife is reduced and earning a living is not easy.

Handyman, I decided to get into screen printing. It's simple and doesn't require a big investment. 

Stupid prints on t-shirts, bags and aprons, I have the pleasure of printing a shirt to my liking with a little devil as a leitmotif that represents my state of mind. And surprise, everyone thinks it's great and wonder where I bought it.

It gives me ideas! And some friends make other designs! 

System D and enthusiasm allow me to buy fabric, print it, wash it, dye it and find a shirt making company.

Sorry! was born! 

Sorry! moves into a real workshop, hires screen printers and graphic designers and releases its  t-shirts: in cans.

 … And for our Arab friends who own 90% of the textile market, a special edition: the LP 33 rpm t-shirt. (the boxes were too closed for their liking. They wanted to touch the t-shirt and see the design).

 My 1st message t-shirt!

To support students Tian'anmen

To financially support the Chinese students massacred in Tian'anmen Square by defending democracy, Pardon! pulls out his Molotov Cocktail t-shirt. 40 FF (around € 000) will be donated to the Collectif de Solidarité Chine Réunion. 

In 1989: It is well known that not everyone is successful. An arson attack destroys the production workshops with the stock and the models of the designs. All is lost. A loss of 3 million FF followed by receivership over 10 years. 

As the banks are not there when you need them, a friend lends me 150 KF in a plastic bag: Peter, you pay me back when you can!

... And let's go for a nice collection

The Impression, Fascination, Temptation posters set the tone.

In 1996, when Jacques Chirac launched his nuclear tests at MUROROA,

 I print my dissatisfaction on a t-shirt.

Meanwhile, t-shirt making continues!

STILL LOOKING

2004: Pierre Vergès, son of the leader of the Reunion Communist Party, refused to go to his summons. He's been on the run for over a year and a half.

Sorry! model citizen participates in its research. This T-Shirt will amuse a lot but enormously annoy the relatives of the interested party!

Following this operation: 2 devastated shops, an injured saleswoman and death threats for the boss.

What do we do in this case? We apologize!

… And we continue to make fun of our endemic and omnipresent Communist Party!

Better than postcards our post books!

A collection of small books, each covering a theme dear to Reunion, in French, Creole and English.

You can write your thoughts on the pages provided, slip it in an envelope and send it all by post!

POSTBOOK! what else!

Meanwhile, t-shirt making continues!

4 months of turmoil on the island with a fatwa as a bonus!

Launch of an eau de toilette, story of a poster. Even if the posters fueled the controversy for several weeks, it would be wrong to believe that this debate only concerned readers or consumers. 

The 1st difficulties started with the manufacturing because no printer agreed to take care of this work. For fear of being sued.

A company finally agreed on condition that Pardon! blocks a large sum of money as surety in the event of a lawsuit and undertakes to assume full responsibility in order to release the printer from any lawsuit….

As soon as they were asked, it was demanded that the mannequin's genitals be covered by a second “censored” poster, which did not prevent the town hall of St-Paul from banning them. 

And as a bonus, a Fatwa against Sorry! was launched by the mosque of St-Denis ...

… Forgive them, they don't know what they're doing.

Sand, water, pebbles, wood, zink, tin ... Pardon stores! change the look!

Meanwhile, t-shirt making continues!

Mauritius, sister island

With a sister island, we can expect family stories ... That the leading manufacturer sells Pardon clothing! on his own at the Düsseldorf show, it annoys. 

That a second plays friendship and asks for financial assistance of 300 KF, it is normal. But when we discover that he is trying to register the trademark Pardon! to his name, it does not pass and it still annoys! Especially when we win the case and that, despite this, we also win an entry ban on Mauritian territory. 

This ban will be lifted temporarily thanks to the association of the brand with another Mauritian manufacturer. 5 stores later, the partner no longer wants to share the profits and decides to divert my brand and our stores in his favor. 

After 1 year of trial, I get my brand back, but my ex-partner renames the shops with the one he has just created. And after that? Who obtains a definitive ban from entering the territory? 

Peter Mertes becomes “persona non grata” in Mauritius. 

No explanation from the authorities concerned, just… ”State secret”.

Launch of boxers

Our boxer-shorts are colorful, surprising and never neutral.

2002 : We can no longer close our eyes to this observation: 

The island is getting dirtier and dirtier! 

Landfills, abandoned bodies… There are even some on the most beautiful and frequented trails!

Chez Pardon !, no moralizing speeches! We decide to organize a photo competition to raise public awareness. “Don't fuck your land”! More than 300 photos are sent to us! They don't make you proud, but they put their finger where it hurts!

The winning sites have been cleaned up by the participating teams!

20 years Pardon! = 20 years Reunion!

Rest assured, this t-shirt is sold out only in Mafate et nowhere else !

So if you come across someone anywhere in the world wearing this trophy,

It's certain ! He set foot in Mafate!

The first 500 t-shirts were transported to Mafate using “sedan chairs”, along with beer and musical instruments!

Long live the party!

LONG BEFORE TRUMP

We too have tried to manipulate the American elections!

SWEETS AND DESIRES, TROPICAL PLEASURES. 

AH, REUNION, OUR ISLAND!

A way of living, a way of thinking, a chance to enjoy it, 

Under the palm trees, the beach ...

PAPER MACHE MANNEQUINS INVADE THE ISLAND!

The bump with his mannequins

IN A SOCIETY, MONEY IS OMNIPRESENT.

A critical and funny eye on our consumer society. Where money is king!

To make fun of our time a bit: here is the t-shirt that goes with it!

WE ARE LIVING A GREAT TIME AND THAT MAKES US WANT TO GO AND SEE ELSEWHERE! SORRY ! AT THE MUSEUM !

A big surprise: The Léon Dierx contemporary art museum in Saint-Denis in Reunion Island invites the Pardon brand! To be displayed on its walls!

2006 - 2014....

The meeting of a beautiful Marseillaise pushed Sorry! To open her first store near her!

Others will follow with a dozen franchises in France and in the overseas departments.

Unfortunately, the financial crisis caught up with us and we were unable to raise the necessary funds to continue our conquest of the world.  

At least we tried! 

SORRY! AND ITS SPONSORSHIP IN MADAGASCAR

Sorry! sponsors a primary school in Madagascar. And the “Eden Foundation” which is responsible for reforestation in Niger

OUR BAGS ARE FURNISHING

To each customer his Pardon bag! Bags as a message!

25 YEARS OF FORGIVENESS! AT THE CATHEDRAL SQUARE

For this occassion, an evening was organized to celebrate our 25 years, a moment of sharing around a drink!

The girls have their underwear Pardon!

SORRY! DRESS THE BABIES!

Oh what a pretty smile!

DURING THIS TIME, TROPICAL LIFE CONTINUES

 The Comorian and Muslim island becomes the 101st French department. It's on, it's party time!

And Mayotte becomes in 2011 the 101st French department!

And here is our poster which made some waves in Mayotte.

2012 - RETURN YOUR ELECTORAL SHIRT!

 In the tropical tradition, we created the 100% winning shirt! His secret? It is Reversible!

2012 - Not Even Afraid! Sorry! And the Shark Crisis

2013 - Received Ideas and Parodies by Pardon!

2013 - Sorry! Official partner of the Grand Raid!

Guide Reunion

Politically not correct

2014 - Bring Back Our Girls

The sale of our “Bring back our girls” t-shirts allowed us to collect € 2 which we donated to the Femme Battu association in the form of a suitcase full of Euros! 

A nod to the local practice of corruption!

 Launch of the new Pardon collection! Tropical Couture!

OUR TWO FRIENDS KIM AND TRUMP

They deserved their t-shirt Sorry !

Then Launch of the Shark Party collection!

2018 - YELLOW VESTS

We like them, or not, they have shaken up our daily life!

SORRY! GO ORGANIC!

After having manufactured the entire Baby collection in ORGANIC, we are continuing our ecological commitment by switching all our production of Men, Women, Girl and Boy t-shirts to ORGANIC!

2019 - SEGA BIG KDO ON FREE DOM

It's Christmas at Sorry! Our Santa Claus swings and sings in Creole! 

In partnership with radio FreeDom, the lyrics of the séga Gros Kdo ignited Reunion. 

Sorry!

2020 - CORONA CORONA NOT ...

crown

That's it. The Coronavirus has arrived on our island. So as not to leave him alone, he had his t-shirt on. With free mask!

MANIFEST FORGIVENESS BOOK

19,90 

MANIFESTO FORGIVENESS BOOK 2

19,90 

THE END

GLOBAL PANDEMIC